Revitalizing the Retail Design Project for the Grassroot brand by Anita Dongre, drawn inspiration from the theme "Calling Outdoor." This project encompasses the thoughtful design of both core and fashion collections, aiming to create a harmonious retail experience.

Furthermore, proposed strategic brand extensions into distinct categories, namely Vegan Leather Products and Layovers. These additions not only align with the brand's ethos but also open up avenues for diversification and increased market presence.